Chipolino presented its 2023 collection at the annual meeting of retailers

On 24 February Chipolino held its annual business meeting, where its new collection was presented and the business prospects and challenges were identified.

The meeting included a training, a corporate part and product exhibition.The guest lecturers were Mr. Georgi Bardarov, a geographer, author of many books, university teacher and head of the Department of Social and Economic Geography in the Faculty of Geology and Geography and Ivaylo Kunev, a well-known presenter, instructor in personality development programs and author of many books in that area, as well as a business consultant. They tackled the issues of Bulgarian demographic crisis and generation management.

The corporate part discussed the development of children goods business in the current economic situation, the shipping and handling costs for deliveries, the need for corporate social responsibility policy to achieve sustainable results, and the marketing approach of Chipolino.

The exhibition included presentation of all the products from our new collection and runway by Chipolino influencers who presented the functionality features of flagship stroller models from our 2023 collection before our partners.

The event ended with a show in celebration of our successful partnership so far.